“For many, the digital visit is their primary touch point with the museums. The museums that address digital audiences first and furthest will establish themselves as the global go-to destination for their subject areas.” Science Museum Group
Our Audience
87% of Australians access the Internet on a daily basis. Of this number 55% go online at least five times a day.
At home, the average family connects to the Internet throughout the day and via multiple devices. This is often done concurrently.
The use of technology has become integral in both personal and professional lives, creating an audience that is now more digitally connected and more technologically aware than ever before.
As users they are influenced by, and they are influencers of digital technology.
Traditional gatekeepers of information are being bypassed. Audiences continue to view the Museum as an authoritative source, but they are now empowered to dictate content and that content's delivery.
We are now competing against a world of high profile digital brands including Apple, Netflix, and Wikipedia, that are all vying for our audiences' attention and fulfilling their digital expectations.
If the Museum fails this expectation, we fail and lose our audience.